The world of digital marketing is an environment of multimedia platforms and content. Digital marketing experts use text, images, audio, video, and many other media formats to convey their messages and build their brand image. With this evolving world of social media platforms, customers expect their favorite brands to share content in media-rich formats.
The expense of sourcing or creating professional imagery may cause smaller businesses to hesitate. However, it is not necessary to spend a lot of money to produce content that is visually appealing. And the effort is definitely well spent!
In this article, I am sharing five reasons why your digital marketing strategy needs images.
5 Reasons why your digital marketing strategy needs images
This has been known by marketers for some time: A successful campaign begins with a well-suited image. However, how exactly do images actually influence us? In addition, in a digital environment that is already overflowing with images, how can you maximize the potential of visuals?
Images are easy to identify
We are constantly bombarded with images, whether we’re scrolling through social media, watching TV, or walking down the street. And while we may not always consciously process the images we see, our brain is very good at quickly and efficiently identifying them.
Images are easy to identify because they are two-dimensional, they have color, and they have a distinct pattern. Our brain is able to quickly recognize an image and store it in our memory. And when we see an image again, our brain is able to retrieve that information and recognize the image.
So the next time you’re looking at an image, take a moment to appreciate how your brain is able to quickly and efficiently identify it.
We understand images intuitively
We often take for granted how easily we can interpret the content of an image. In under a second, our brain can process what we see and convert it into a rich and detailed understanding. This ability is so fundamental to our everyday lives that we usually don’t even think about it.
But how does this process work? How is it that our brain can take in the visual information in an image and convert it into meaning?
It turns out that there is a lot of complex cognitive processing that happens in order to interpret an image. In this article, we’ll take a look at some of the latest research on how the brain interprets images and what this tells us about the nature of human cognition.
Images evoke emotions
Images are a powerful tool that can evoke emotions and drive actions. Whether it’s a photo of a smiling baby or a heart-wrenching picture of a disaster, a single image can have a profound impact.
For businesses, this means that images can be used to create an emotional connection with customers and promote action. For example, a picture of a delicious meal can make someone hungry and more likely to purchase a product. Or, an image of a happy family can make someone feel good and more likely to be loyal to a brand.
While businesses have long used images to sell products, the power of images is becoming even more important in the digital age. With social media and other digital channels, businesses have more opportunities to reach consumers with images than ever before. So if you want to make an impact with your customers, start using images to boost your business.
Images are memorable
It is widely accepted that images are more memorable than words. This is why advertising is so heavily focused on images and why product packaging often uses images instead of words.
Images are processed by the brain differently than words. They are first processed by the amygdala, which is responsible for emotions and memory. This is why images often evoke emotions, which can make them more memorable.
Words, on the other hand, are processed by the hippocampus, which is responsible for short-term memory. This is why it can be difficult to remember long strings of words, but easy to remember an image.
So if you want your audience to remember your message, use images instead of words.
Images create engagement
Images are an important part of any content strategy. They can help to break up the text, add visual interest, and most importantly, they can help to engage your audience.
We live in a highly visual world, and people are increasingly drawn to images over text. In fact, studies have shown that articles with images are more likely to be shared than those without. So, if you want your content to be seen and shared, it’s important to include images.
There are a few things to keep in mind when selecting images for your content. First, choose images that are relevant to your topic. They should help to illustrate your points and add to your overall message. Second, make sure the images are high-quality and clear. Blurry or low-quality images will reflect poorly on your brand. And finally, try to avoid using stock photos whenever possible.
So what goes into a successful picture?
A great photo has many elements that work together to create a masterpiece. A skilled photographer knows how to use light, composition, and timing to capture a photo that tells a story, elicits emotion, or simply looks beautiful.
But what exactly goes into a great photo? Let’s take a look at some of the key elements that can make or break a photo.
Lighting
Light is one of the most important elements of a great photo. The right lighting can make a subject look more dramatic, more beautiful, or more striking. It can also help to set the mood of a photo.
Composition
Composition is the way a photographer arranges the elements in a photo. This includes the placement of the subject, the use of lines and shapes, and the overall balance of the photo.
Conclusion
As with anything in marketing (or in business, for that matter), it’s important to have a clear purpose for why you’re using images before you start posting them willy-nilly. Your goals might be to:
– Increase brand awareness
- Engage your audience
- Drive traffic to your website
- Boost conversions
- Make a sale
Whatever your purpose is, make sure that each image you use aligns with that goal. Ideally, every image should serve a specific purpose instead of being used just for the sake of using an image.
Images are an important part of digital marketing. They help to capture attention, convey emotion, and drive engagement. When used correctly, images can help to improve the effectiveness of your marketing campaigns. For more tips on using images in your digital marketing, be sure to check out my other articles at digitalmarketingooze.
