Brand positioning in social networks is one of the most important points in any digital marketing strategy. We all know that currently, the use of social networks enhances the success of any business. Although we do not have a magic formula for success in marketing, there are vital points to position your brand on social networks, taking into account aspects such as the appropriate channel and content, among other factors, to generate a link with your audience.
Today there is a wide variety of brands that have a good strategy in social networks and are making a difference in the purchase decision by consumers based on the trust and bond they have created with their audience. A well-positioned brand on social networks allows you to gain credibility and trust thanks to the bond it generates with your current and potential customers. For this reason, I want to share with you some strategies to position your brand on social networks, which I am sure you will love and will be very helpful.
Tips for positioning your brand
1. Choose the right social network for your brand
All social networks have been created with the same purpose: to keep us connected, but not all offer the same form of communication or are directed to the same public. You must review each network’s benefits and choose the right one for your business.
2. Create valuable content
It consists of sharing content with your potential clients that inform them, entertains them and responds to their interests; the main objective is to educate your clients about the issues you work on and where you leave your personality as a brand. This is the primary key to building links and relationships of trust. Make sure to add your brand logo to all your content to build a strong brand image.
3. Humanize your brand
Attract to connect, connect to sell. But why? The only way to sell is by connecting with the people who follow your brand and how do you connect with them? Humanizing your brand. Behind every brand, some people have a story and a personality that your audience can identify with and become familiar with.
4. Create a community
The challenge for brands is to create a community. This implies that you must identify the needs of your followers to share quality content that encourages them to want to interact with your brand and create a real and close bond with it.
5. Interact with your audience
Customers need to think about your products or services. They are looking at how to solve their needs, so when brands only highlight what they sell, they are boring their audience; they may have the best solution, but if you do not generate empathy with your audience, few will want to approach and get to know you.
The most successful brands care about their users; they constantly interact with them, chat, respond and show them how important they are to them. It is important that you think about sharing 60% valuable content and 40% commercial content, and remember that you are also selling.
6. Advertising or social media marketing
Facebook has a specific advertising platform that is most used by brands that want to develop their Social Media Marketing strategy. One of its main virtues is the excellent segmentation of the public that it allows.
Facebook Ads allows you to have reliable and constant information about the conversion that a particular action or ad is generating. The social network Facebook has other strong points in the ease of content realization it proposes, together with a flexible and relatively cheap investment program.
The Twitter network allows you to promote accounts to generate community, promote tweets or promote trends. In promoting accounts, the brand only bears the cost for each user who becomes a follower. It is possible to identify a specific objective and consult complete analytics.
The photography network is growing by leaps and bounds and, with it, the possibilities of developing online marketing actions that improve the presence in social networks. You can choose between promoting posts to increase your reach, getting web traffic with an ad, getting conversions to the site, inviting users to install apps, and promoting stories.
The LinkedIn network is not merely social but professional, and this is a space for Social Media marketing professionals. A well-run LinkedIn Ads campaign greatly impacts companies that want to interact and make themselves known to other companies. On the other hand, LinkedIn has high-quality content because it is generally published by professionals or company employees who put great effort into taking care of their brand.
7. Marketing with Influencers
Marketing with Influencers on social networks makes it easier to obtain a greater projection of your brand’s messages. And it does so before an already segmented audience. Influencers have the trust of their followers; therefore, their actions are taken into account and are not considered invasive messages.
Influencers generate trust and authority for your brand as long as the Influence is related to your brand’s values. This is very important since your brand is your most important asset and you must be careful with whom you associate it. With a Social Media Marketing strategy with Influencers, a positive feeling towards the brand is generated, while a greater reputation and visibility are achieved.
Now you know how to position yourself in the minds of your audience successfully is a challenging task. It is achieved over time and requires resources to develop different marketing and communication strategies. That the consumer perceives your brand the way you want can make the difference between the success or failure of your business, so I hope that this information will be of great help to you and that you will be able to position yourself in the market.