Magento is a highly preferred eCommerce development platform that allows online retailers to get a feature-rich and swiftly loading eCommerce site. Magento’s flexibility and high-end reporting features help store owners to elevate sales figures and offer customized consumer experiences through their eCommerce site.
While increasing sales and profits is the primary aim of every online retailer, only some succeed in achieving this. This post offers critical tips to make good profits through an eCommerce website and build strong brand value by delivering what customers expect from your brand.
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Proven & Effective Ways to Augment Sales of Your Magento Store
Proven & Effective Ways to Augment Sales on Your Magento Store
Our team surveyed a pool of certified and expert Magento developers and accumulated their suggestions on modifying and utilizing this platform for revenue generation. We found the following suggestions critical in enhancing sales figures through improved consumer experiences.
Set Redirects to Improve Site Search
Visit the Catalog and go to Search Terms. You will find a grid where all terms used in your internal site search can be viewed and edited.
You can edit any search term to set synonyms of that search term. This would help you fix spelling mistakes in searches for some of your services, categories, and items.
You can also ask Magento to return any URL of your choice by setting redirects. This helps you redirect some related queries to an appropriate category. For instance, all sale-related questions can be redirected to the ‘Sale’ category, while some non-product queries can be redirected to the most relevant pages in your eCommerce store.
Clarify Coupon Codes
One common issue that many Magento stores face is that users often exit from the store’s “Cart” page. When visitors come to the cart, they are prompted to apply for a Coupon Code. Many visitors mistakenly think there must be a coupon code to get discounts instantly. Due to this misconception, they may leave your eCommerce store to Google.
The best solution to this problem would be to display a dialog box for an explanation. When visitors would click on that dialog box, they would get an explanation on how they can get a coupon code instantly. In the explanation, clearly state the ways to get the coupon code. For instance, you can explain that the coupon codes are available only for users who would subscribe to your newsletter. This would help you reduce the number of visitors exiting your store from the cart.
Add Notifications to Fix Issues in Your Mini Cart
The default theme of some Magento stores has some issues with the mini cart. Users often get stuck in the mini cart and cannot move further to the checkout box.
If the product the user is trying to order goes out of stock, the Checkout button may disappear, while the user can still see the product in the mini cart. As the users do not get any notification, they may wonder why they cannot proceed to the Checkout button.
Although the full cart page gives a notification saying that the product is out of stock, it leaves the user uninformed about how to get the checkout button back. To fix this issue, you should add instructions, asking the visitors to remove the item from the cart to get the checkout button back.
Leverage Social Media to Engage Users
Magento store owners can advertise their products in two possible ways; one is organically, and the other way is pay-per-click advertising. If you start providing social media updates, including relevant hashtags, questionnaires, and polls, you can create a buzz in the market, compelling people to discuss your brand. By opting for sponsored social media, Magento store owners can easily place advertisements on different websites and achieve different marketing goals.
Another proven way to enhance sales through social media campaigns is to collaborate with social media influencers and tempt a wider audience to visit your store. If you are using Magento2, configure the social media promotions extension to create appealing product assessments at the top of the reviews.
Offering a customized user experience is the best way to assure customer loyalty and boost sales figures, as people love to stick to websites offering personalized products and services to them. With this, you can easily retain existing customers and attract new ones. Adding customization options to a product category in Magento2 allows users to choose product options depending on their needs without focusing much on the product attributes.
Magento store owners can categorize products and dynamically create competitive cart price rules for a range of product categories. This will create more value for users and help them conveniently find specific product categories.
Magento eCommerce development offers some invincible features, and you can easily elevate your conversions by being a little more intuitive and active. Implementing these critical tips will help you leverage the fullest potential of Magento, fortify your marketing strategies, and gain fruitful results.